A complete guide to network marketing
Whether you’re new to business, a seasoned pro or even looking to start up your own company, I’m sure you’ll be aware of how much competition there is nowadays in marketing and sales. It’s become even harder to get your key customer’s attention, which in turn can make it trickier to show them your products and how your business could benefit them.
So, what’s the best business model that your company should be adopting in order to stand out from the crowd? Networking marketing could be the answer. Companies have been working with network marketing styled set-ups for years now, but it’s really shot back to prominence in the last couple of years.
If you’ve got a product line or key service that you know your audience will adore, and a customer base that you want to speak with on a personable, one-to-one level, this could be the best approach to business for you.
In this blog, we will be taking a look at everything you need to know about network marketing- what it is exactly, and what’s needed in order to succeed with this particular style of working. If you do want to find out more about this topic, we’ve got a mailing list where we can send you more about this and we’d love for you to sign up- please feel free to check it out here.
What is network marketing?
First things first, let’s make sure that we’re all on the same page and that we all know what network marketing is. Network marketing has been given many different definitions over the years, with some people praising it for being a guaranteed path to success and others passing it off as just ‘pyramid schemes’. In actual fact, it’s neither of those things.
Network marketing is a unique business model which is built upon the practice of individual, person-to-person sales. The sales representatives are often personally interested in the brand, with many working from home and enjoying flexible working lives.
Businesses who use network marketing will often have different levels of seniority for their salespeople, and encourage them to recruit other people. Often, money and earnings will be based quite heavily off of commission. This can be good or bad, depending on how motivated the individual salesperson is and how good the product that they’re promoting is.
Now that we’ve taken a look at what network marketing actually is, let’s take a look at the benefits of network marketing and how you can succeed in this business style.
It’s highly effective for lead generation
One of the main benefits of network marketing is that it can be a great way to generate leads for a business. This is due to a number of reasons, one of the main ones being that it is a much more personable way of selling. Unlike business-to-business selling, for example, network marketing involves one single person speaking to a consumer directly. This is great for brand personification, and helps the customer feel more engaged with your brand.
Another way that network marketing can help generate leads is that it can help motivate salespeople to work even harder. Using commission and bonuses can be a great way to encourage even harder work, and thus lead generation can go through the roof.
It requires motivation and effort
On a more personal note, this type of work does require you to be a very driven and motivated individual. If you are looking into becoming a salesperson, it’s vital that you’re willing to put in the effort to really make an impact for your company. This isn’t a business style where you can expect to put in minimal effort and see huge results- in order to really succeed with network marketing, you’re going to need to learn from other people and lay the foundations for success in your own work.
Social media marketing is your ally
Something that often goes under-appreciated in the field of network marketing is social media. Social media marketing is a vital part of success in the modern world, no matter what industry it is that you’re working in. This includes the network marketing world, too.
Your social media marketing doesn’t have to be anything hugely complex, either. We’d advise you to simply spend some time considering where your target audience spends their time online and what times they’ll be active, and then base your actions around those facts.
It can be a great way to develop and grow as a person
Working with a network marketing model can be amazingly beneficial as an individual, too. Whether you’re brand new to business or you’ve been working for decades, it’s important to always stay hungry and keep trying to learn new things.
Network marketing work can help here; it’s a great way to develop your personal skill set and understand more about how you work as an individual.
Sales can be fast-paced and stressful, and it can teach you how to manage your time and resources more effectively. Working in this style of business can also be great for gaining a better understanding of how companies work, and give you invaluable insights for success in the future. If you’re going into sales for the first time, we’re sure that you’ll find it to be an incredibly eye-opening and rewarding experience.
To sum up, network marketing can be a hugely beneficial business model for both businesses and individual salespeople alike. With careful consideration, good training and decent products, this could be the best way to get your business in front of the right people in your industry’s market.
If you are looking to learn more about network marketing and how it could be a great move for your career, we’d love to help. We’ve got a mailing list where we send out helpful content covering everything from building a brand, generating leads, making sales and more, and we would love to get you involved. Take a look here to sign up and learn more about this fantastic way of working today.